This lesson will be focusing on element #2 of the three main elements to Make Money Online With Passive Income which is building your own “personal audience” (followers) using a “lead capture page”.
Again, the three main elements are:
1). Turn visitors 2). Into followers 3). Grow subscriptions
In the previous lesson, I talked about sending referrals directly to Wealthy Affiliate using their affiliate program’s unique affiliate link.
This lesson will cover a very important affiliate marketing element that greatly maximizes your affiliate business which is element: 2). Into followers
When you refer visitors directly to Wealthy Affiliate (via your unique affiliate link), your affiliate link directs your referrals to what is typically called a “landing page” (or “sales page”).
A “landing page” is basically the company’s sales page that sells the visitor on all of the benefits of purchasing the offer being presented by the company.
When you send visitors directly to the Wealthy Affiliate “landing page”, those visitors may (or may not) upgrade to Premium membership.
If any of those visitors do “not” upgrade to Premium membership, you may have lost them forever!
It’s like filling sand into a bucket which has a huge hole on the bottom.
To “collect” sand effectively, you must “capture” as much sand as possible by sealing the holes on the bottom of the bucket.
This goes the same for “collecting online visitors”.
To prevent your visitors from being lost when they do not upgrade with your affiliate offer, you will want to have a “lead capture” system in place.
A “lead capture” system collects and captures your visitors information (name and email address) just “before” sending them to your affiliate offer.
This gives you the ability to keep in contact with ALL of your collected visitors (your own personal audience) at any given time.
It is a similar strategy to someone getting Twitter, Instagram and YouTube “followers”.
Affiliates typically refer to these followers as being “leads” (otherwise known as personal subscribers)… “not” to be confused with “paid subscription” commissions!
“Leads” are the people who are clearly interested in your offer(s) which may “lead” to even more affiliate sales in the future.
As an affiliate, your “leads” can become very loyal to you as you continue to provide them with valuable and trusted products and services.
Your “leads” trust (and depend) on you to provide them with the best products, services, and opportunities currently floating around the internet.
A lead capture “system” includes a customizable “Lead Capture Page” that will “tease” visitors about your affiliate offer, but visitors must first submit their name and email address to gain access to the offer being presented.
That information gets submitted to your lead capture “system” and instantly gives your visitors access to the requested offer.
You’ve already seen a slightly more advanced version of this process in action at with my MakeMoneyWhileAsleep.com
lead capture page!
That’s right… I captured your information while I was asleep.
Also included with the lead capture “system” is a service that collects and manages all of your leads for you in one well organized place.
The “lead service” allows you to collect leads, manage your leads, send information and offers to your leads at any time and you can even set up “auto responders” to contact your leads automatically per custom conditions that you have pre-set.
This is just another valuable tool that allows affiliate marketers to “fully automate” the process into a (hands off) “affiliate business”.